01Importer
We import hygiene brands from international manufacturers: Italian paper from Lucart Group (Tenderly, Smile, Tutto) and tissues and rolls from Zeina Group (Zeina, Tamara).
In Morocco since 2008
Leading hygiene brands, delivered by one single supplier.
Founded in 2008, Bakrim Distribution imports and distributes leading hygiene brands in Morocco and creates its own brands for Moroccan retail. Our mission: high-quality products and attentive service for every retailer in the Kingdom.
- Since
- 2008
- Partners
- Italy · Egypt
- Delivery
- The whole Kingdom
What we do
Import, distribute, create.
01
02Distributor
From our warehouse in the Ecoparc industrial zone, we deliver to grocers, convenience stores, supermarkets, cafés, hotels, restaurants and wholesalers across the Kingdom.
03Brand creator
Doomty for the kitchen, Belira for the home: our house brands, designed for Moroccan retail. And the Zeina Exclusive range, whose packs carry the Bakrim logo.
Our warehouse · Ecoparc
From the container to the corner shop.
01
Arrival
Containers arrive from Italy and Egypt, straight to the warehouse.
02
Stock
Every brand has its aisle, every product its pallet.
03
Picking
WhatsApp orders are picked carton by carton.
04
Delivery
Our trucks deliver to grocers, convenience stores and wholesalers across the Kingdom.
Industrial partner · Italy
Lucart Group, Italian paper since 1953.
It all began in 1953 in Villa Basilica, in the province of Lucca in Tuscany, with the Cartiera Lucchese founded by the Pasquini brothers. Seventy years later, Lucart is one of Europe's major paper manufacturers.
In 2012, Lucart acquired the Tenderly and Tutto brands; together with Smile, they form the consumer brands that Bakrim Distribution imports and distributes in Morocco. FSC® certified fibre, recycled plastic packaging, Airlaid technology for Tutto: Italian quality, delivered to your store.
- 1953
- founded, Tuscany
- 11
- plants
- 12
- paper machines
- 396 000
- tonnes per year
- +1700
- employees
- +70
- countries
1953
Cartiera Lucchese, Villa Basilica
1966
First paper machine in Porcari
1988
Birth of the Lucart brand
2010
Fiberpack®: recycling beverage cartons
2012
Tenderly and Tutto join Lucart
2018
Twelfth paper machine in Porcari
Industrial partner · Egypt
Zeina Group, Egyptian softness since 1988.
Founded in 1988 in the industrial city of 10th of Ramadan, near Cairo, Zeina Group manufactures tissues, toilet paper and paper towels in pure cellulose, under the Zeina and Tamara brands. Bakrim Distribution is its importer in Morocco: the 3TRIO, Value, Compressed, Extra, Classic and Exclusive ranges, and Tamara tissues.
Our distribution network
The whole country, traditional and modern trade.
We have built an extensive distribution network covering the entire national territory. Through both traditional and modern trade, we make sure our products are within reach of all our customers. Thanks to our logistics and our teams, every order is handled with care and speed.
- Grocers and convenience stores
- Supermarkets and hypermarkets
- Cafés, hotels, restaurants
- Wholesalers and stockists
They trust us
By choosing Bakrim Distribution, you choose a reliable partner.
We are proud of our journey and of our contribution to a cleaner, healthier environment. Together, let us build a future where quality and service come first.